Category: Announcements

In the heart of Las Vegas — adult Disneyland, if you will — there are lights, adventure, trials and tribulations twenty-four hours a day. This is where I find myself landing after a six hour flight from Boston. At this point, the excitement is real. SO real, that it cuts straight through any sleep deprivation and stress. It’s SEMA week; I had been waiting for this moment ALL YEAR!

SEMA being hosted in Las Vegas yearly in and of itself is an adventure. The lights, the sounds, the people watching of some of the most interesting variety, endless night life, gambling, drinking, strip clubs…. again, adult Disneyland if you will. However, for me, while all of the above can be fun in the right setting/dosage, it is merely a distraction. A distraction from the largest aftermarket automotive industry trade show there is. One of my favorite trips I do almost every year. This year was my fifth year going. So, we kind of know what/who we want to see when we go.

Yes, SEMA IS a trade show. Make no mistake on top of all the INCREDIBLE builds here, a lot of new and interesting tech gets integrated. New trends, styles, products, inspiration, ideas…. THE LIFE! This is the life I LOVE and what I live for. SEMA is my yearly recharge of creative and business inspiration. The spark that shoots my energy firing on all 12 cylinders! We leave charged, dialed and excited to bring what we found to our friends and customers cars worldwide.

My background personally is in commercial graphic design and technology sales. A mixed bag of artist and salesman. Now, your car gets to be my canvas. SEMA is where I love to go outside of art museums and exhibits to find creative inspiration for new trends, color theories, emerging brands and even emerging trends in what car is going to be HOT to mod this year.

YES there were a LOT OF SUPRAS here. Here is my personal favorite. Simple, clean, something I would drive. Love it or hate it this new BMW 3 series chassis is no joke. Toyota is showing us with mild tuning this new Z4/3 Series/Supra chassis is here to stay. Already outperforming the BMW sweetheart we love so much, the M2 Competition. Suspension architecture in the front and rear similar to that of the F30 means you are sure to see a LOT of these cars on air soon.

There were also a LOT of other very interesting things to be seen. Right now I give you PT.1. A brief intro to SEMA 2019 and some of the highlights from our trip. Much more content and product releases to come and well as more looks into the new Supra. Enjoy.

Written by James T Curtis, Photos by Dario Serino and Melissa Curtis

More to come soon! Stay tuned!